Ew Blogs… that’s actually what I used to think about blogging! But why is it that all successful businesses and corporations have their own blog? Some examples are: Hubspot Academy, Canva, Neil Patel

Well obviously the reason why they are spending thousands of dollars on blogging is because there are some MAJOR benefits of business blogging! Here are some benefits of writing blog articles to promote your business, and why you should start one!

1. You are the PROBLEM SOLVER

  • Don’t you just love people who solve your problems for you? aka your helpful teachers, friends, parents etc!
  • By blogging about how your business can solve your target market’s problems, they will love you back! They will want to follow you, and possibly do business with you NOW or in the FUTURE.
  • For an example: if you’re a fashion clothing business, blog about “new trends to be fashionable for the upcoming season” or stuff like that 😀 (I’m no fashionista)
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2. You are the EXPERT

  • The reason you started a business, is probably because you are knowledgeable in something or good at something, and you want to share that with others!
  • But, when people see you they don’t know that… so what can you do? “BLOG!” In your blog you can share your knowledge with others and POSITION yourself as an expert in your specific field.
  • It builds your CREDIBILITY and TRUST with your potential customers. People like to buy things from people that they trust
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3. You are your own BRAND

  • You just started your own business, but there are 10000000 of people doing the same thing as you. How do you stand out?
  • Yes, once again…. BLOG!
  • By writing blog articles, or video blogging, you can be yourself; unique and interesting, and that will become your brand.
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4. Another way to Market your business

  • After your 10th Facebook graphic post, people might start to get bored! Blogging is another way to market your business that is different, unique, and adds value to their lives!
  • With Blogging you also have higher chance to appear on Google Searches!
  • Essentially you have more Website Pages, and you have a way higher chance to get people to visit your site.

So… now instead of EW blogs, I’m like.. YAS blogs! xD And you should be like this too! 😀

Thinking of starting your own blog? Send me a message, and I’ll help you out. Hope you liked my article: Benefits of Business Blogging

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