Returning visitors are vital to your website whether you are a blogger or a business owner. Here is how you can target the returning visitors to gain potential customers and loyal readers.
15 seconds is all it takes for average readers to determine if they want to stay on your site or not. But for first-time readers, there is only a 5% chance they will purchase something from your website. You’ve already created a content that’s interesting and interactive, which is why you want these visitors to stay and read your content. What can you do to get returning visitors and maximize the number of potential customers?
The answer to your question, Opt-in Forms! It’s your Holy Grail to marketing for returning visitors, and eventually, your future customers.
What are Opt-In Forms?
You’ve probably seen them before while browsing the internet. Opt-in forms are presented as pop-up forms on home or product pages, landing page, or as built-in widgets across the website such as in the sidebars or footers. It almost always asks for your name and email, and sometimes asks for more personal information.
For example, MYK Websites has a pop-up Opt-in form on the right bottom corner of the home page:
Why use Opt-In Forms?
Opt-in Forms are a great and easy way of building a customer base, and re-attracting people who’s visited your site before. With opt-in forms, you will be able to build an email list for your site filled with readers you can continually market your site or products to. This means the readers that have signed up will get reminders of your website’s existence, increasing the chances they’ll come back for more.
It also allows you to easily track your success with statistics that show who is interested in what, and what percentage of your sales have come from email marketing. This will help you adjust your marketing strategy to maximize your success.